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Discover South Burnett releases 2019 Industry Engagement Opportunities

Cr Danita Potter is pleased to release a redeveloped tiered structure of Industry Engagement opportunities for South Burnett tourism businesses and events and has declared the release a significant evolution in the region’s destination marketing activity.

“The revised structure takes into account industry demand for more open and transparent opportunities to partner and collaboratively market with Discover South Burnett. These opportunities will open the door for businesses to easily leverage off Discover South Burnett’s destination marketing activity and maximize their marketing expenditure,” said Cr Potter.

To facilitate participation in engagement opportunities, operators are encouraged to list on the Australian Tourism Data Warehouse (ATDW). The cost of an ATDW subscription is $200 per annum and the fee is waived for events and not-for-profits. By joining ATDW, businesses will be listed on Queensland.com and Australia.com as well as a network of 250 tourism distributor consumer websites and aps.

Tourism businesses and events with an ATDW profile will be automatically connected with Discover South Burnett and invited to increase their engagement for a direct spend of $50 or $100.  Benefits vary between the different levels and specific criteria defines ‘Destination Events.’ To meet the criteria for a Destination Event, the event must be held in the South Burnett Local Government Area (LGA), attract more than 1,000 attendees and spend more than 50% of the event’s marketing budget outside the South Burnett LGA.

To further enable industry engagement, Discover South Burnett is also seeking ways that industry can leverage destination marketing for a lower spend, including the introduction of formatted panels to the marketing suite and redeveloping the South Burnett Touring Guide to reduce ‘design’ costs borne by operators for production of ads.

In 2019, Cr Potter encourages operators to continue focussing on marketing activity and on producing high quality images. By sharing their story and passions, developing measurable objectives for seasonal reporting and working with other tourism businesses in collaborative marketing activity, operators can further reduce direct marketing costs whilst increasing destination marketing reach.

For further information, contact Council on 4189 9100.


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